Branding in a Recession: How to Market, Survive and
Succeed in a Recession

This  current recession has put every business in a tailspin. As consumers cut back, trade down,  and re-think their expenditures, how are you going to survive? Join Liz Goodgold for an urgent, relevant, and informational program  that  will help you better understand today’s market place and how you can position yourself for success.

· Why a Recession Just Might be Your Secret Weapon for Growth: Not all business struggle during a slow down. In fact, you can seize upon the weakness of your competitors and grow market share. Learn the how’s and why’s.

· Instilling Confidence in Your Customers:  With big name brands going bankrupt, customers want reassurance that your brand that will remain standing. Learn 4 strategies that succeed. 

· Retaining Current Customers: One of the keys to survival is to keep your current customers. Discover ways you can stay front, center, and relevant.

· Brand-Appropriate Promotions:  Offering  deep discounts and price promotions are a good way to get business in tough times, but what about your brand image? Find out how to offer promotions that are consistent with your brand and its positioning.

· Trade-Down Options:  As consumers change their spending habits, they are looking for more options than ever. Learn how to offer different options that still protect your price integrity.

About our Presenter...
Speaker and author Liz Goodgold is a fiery redhead with over 25 years of experience in marketing and branding. She is the author of  2 books: RED FIRE BRANDING: Create a Hot Personal Brand to Have Customers for Life and DUH! Marketing.

As CEO of The Nuancing Group, Liz has a world renowned reputation for developing winning names, taglines, and branding strategies, with guaranteed flawless recall, for companies such as Univision, Quaker Oats, AMN HealthCare, and Proflowers.com. Her specialized, one-on-one branding and coaching programs spark new ideas that deliver sure-fire results.

Liz is a true American success story… Her own humble beginnings, unstoppable perseverance, and potent professional content make her a charming, funny and motivating force.

Liz’s early successes came when she had a chance to prove herself with the industry giants Quaker Oats, Macmillan Publishing and Times Mirror. She took her first campaign for Times Mirror from infancy to a $9 million revenue stream.

In less than six months at Quaker Oats, she turned what was at the time, their little known Natural Cereal into the exclusive granola in more than 1500 Baskin-Robbins and TCBY stores.

An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, PBS, CNBC, CNN, The Wall Street Journal, and The New York Times.

You can learn more about her programs at www.redfirebranding.com

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