Understanding SEO - Getting a Right Start

SEO then "devolved" into a host of strategies and techniques that included link building, stuffing keywords, etc.. The term has been very loosely abused to mean Internet marketing in general and often includes paid services to search engines for higher rankings. SEO became just about any technique, white or black hat that forced your site up the rankings.

Google changed the game with their Panda and Penguin updates and brought SEO back to what it was in the beginning. It is no longer a strategy but a "to do" list of fundamental things you should do TO your website. It is now an important component in building a good website which then supports and provides a foundation for your overall marketing strategy. We will discuss:

• Keyword research as part of building a good website and aligning your website content with quality search terms.
• Importance of aligning titles, descriptions, and content with your keywords
• How Google evaluates the quality of your website pages (Structure, Layout and Web Standards)
• Value of Google+, social rankings, authorship, and inbound links.
• The importance of the "human engagement" factor.